The difference between an invention and an innovation is as vast as the difference between an acorn and an oak tree. Many new inventions never make it to market because the skill set required to create a successful consumer product business is vastly different than the skill set needed to create the actual product itself.
At the Bellota Group, we have decades of experience with premier consumer product companies building successful consumer product businesses. This gives us the expertise necessary to unlock the potential of a consumer product and turn an invention into a marketplace innovation.